Track 2

Hyper Casual mobile games are declining, but Web3 has the potential to reshape mass market mobile gaming by introducing in-game ownership and play-to-earn models. It offers unique opportunities for players and developers, but its future dominance depends on creating user-friendly gameplay and mass market payment options.

• Why should MNOs integrate DCB and other payment option into Web3 games
• Hear how Reality+ is a trusted partner with some of the biggest brands in the world.
• CASE: inc FIFA, BBC, ITV Studios, Tour De France
• LIVE DEMO: New Doctor Who mobile trading card game – integrating Web2 & 3 technologies

From zero to hero through one of the most important platforms for boosting your value-added services.

• Trends & Data
• Vertical Outlook
• Strategy & Execution
• Content & Creativity
• Targeting & Geos

Google has quickly become the #1 traffic source for mVAS services during the past years. Affiliation became very risky, DSPs delivering inconsistent quality and therefore Google is the best source of traffic for service owners. We will discuss the pros, and cons and unveil some secrets about how to make Google work for your business.

• Why Google is the main source of traffic for mVAS services worldwide?
• What makes Google traffic different from other sources?
• What do mVAS advertisers need to consider before launching Google Ads for their services?
• How to scale mVAS services to big volumes via Google Ads

World Telemedia has been at the heart of international audiotext (IPRN) since the early 90s. This essential micropayment tool successfully underpins a wide range of premium content / VAS services and still generates huge volumes of minutes & messages worldwide. This round table session brings stakeholders together to consider how this “evergreen” sector can be protected and developed for years to come.

• Status quo?: Current issues & threats to the IPRN Market
• Quo vadis?: Market Potential of International Premiums
• Compliance, Regulation & Arbitration

A deep dive into how your core demographic audience will interact with your messaging campaigns, from clicking on content to purchasing with carrier billing.